Our Philosophy

We are ITO ITO, a children's clothing company based in Stockholm, Sweden. Our garments are genderless, sustainable, designed for play, and made to grow with your little ones.

Taking care and nurturing our planet is of utmost importance to us, so creating eco-friendly garments is our top goal. We use Organic & Natural Fabrics that have the least impact on Mother Earth. 

We firmly believe that gender and color don't have a specific relation, therefore all of our clothes are gender neutral. 

Oh yes.. you were wondering about our name? Well our owner is born and raised in Los Angeles, with roots from Mexico, where to make things sound cute, they add -ito at the end of each word or name. For example... Chiquito, bonito, regalito... now you know!