Our Philosophy

We are ITO ITO, a children's clothing company founded in 2021 and based in Stockholm, Sweden with ties to Los Angeles, CA. Our garments are gender neutral, sustainable, and designed for play. We aim to be the brand that parents trust when looking for timeless, eco-friendly, and long lasting garments for their little ones. Taking care and nurturing our planet is of utmost importance to us, so creating sustainable garments is our top goal. We make sure to prioritise using organic, natural and surplus fabrics that have the least impact on Mother Earth. To us gender and color don't have a specific relation, therefore all of our clothes is gender neutral. Our name? Well our owner is born and raised in Los Angeles, with roots from Mexico, where to make things sound cute, they add -ito at the end of each word or name. For example...Chiquito, bonito, bebito... now you know